Image of Smartphone Usage Trends in Hong Kong | Google Survey Reveals

I Smartphone Usage Trends in Hong Kong | Google Survey Reveals

Google has completed its first-ever user survey of smartphone usage around the globe, and we have a glimpse into some of the Hong Kong-focused stats and trends. For this project, Google partnered with Ipsos Research to analyze 30 markets around the globe, 11 of which are in the Asia-Pacific region. We’re focusing on HK because we have some snippets of the report from StartupsHK.

This research is the largest ever that has been conducted using the same methodology across so many countries. Some of its findings will affect how the mobile industry in Asia is viewed, or the way in which mobile commerce evolves in the area. We’ve seen similar stats from Google for Japan, but this is our first chance to get some detailed data for Hong Kong.

For starters, one basic but interesting finding is that although only 35 percent of all mobile phone users in Hong Kong use smartphones, an impressive 63 percent of them are first-time smartphone owners. That’s good news for Apple, HTC, Motorola, and Nokia in the HK SAR, where feature phones are clearly being cast aside.

Learn more about "Google Survey Reveals Smartphone Usage Trends in Hong Kong":

- HK vs the World
- HK vs APAC
- HK vs Greater China region
- HK = Mobile opportunities


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