Social Marketing
Image of Spread Your Brand On Facebook. High degree of similarity among the tastes of facebook fans and facebook friends  | Fast Company

I Spread Your Brand On Facebook. High degree of similarity among the tastes of facebook fans and facebook friends | Fast Company

To Spread Your Brand On Facebook, Don't Target Your Facebook Fans - Target Their Friends.

ComScore's research finds a high degree of similarity between the tastes of friends. As a result, brand impressions of friends account for nearly double of what can be achieved from marketing to fans alone...

Read more on http://www.fastcompany.com/1769125/facebook-comscore-study-social-essentials
 

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