Image of Japan Internet Users Spend Most Time on Blogs Worldwide [Blog Audience Japan]

I Japan Internet Users Spend Most Time on Blogs Worldwide [Blog Audience Japan]

Blog Audience Grows in Japan as 4 of 5 Internet Users Visited Blog Category in June.

Tokyo, Japan, August 24, 2011 – comScore Japan KK, a wholly owned subsidiary of comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on blog usage in Japan from its comScore Media Metrix service. The report found that in June 2011 more than 80 percent of the entire online population in Japan visited a blog site, as the number of visitors to the category rose 7 percent from the previous year. FC2 inc. led as the top blog destination with an audience of more than 46.7 million, followed by Livedoor - Blog and

“Blogs play a central role in Japan’s Internet culture,” said Daizo Nishitani, President of comScore Japan KK. “Blogging has historically been a popular Internet activity, as the opportunity to interact anonymously appealed to many online users. Beyond the wide reach of the blog category in Japan, visitors are also highly engaged on these sites – spending more time on blogs per month than any other country globally.”

Top Global Blog Markets

Global analysis of the Blog category revealed that Japan led all markets in blog engagement, with the average visitor in Japan spending more than an hour (62.6 minutes) visiting blogs in June. South Korea ranked second with an average of 49.6 minutes on blog sites, followed by Poland at 47.7 minutes.

Japan was also among the top markets for Blog category penetration with 80.5 percent of its online population visiting blogs in June. Taiwan ranked highest globally with 85.5 percent of its online population visiting blogs, followed by Brazil (85.2 percent reach), South Korea (84.9 percent reach) and Turkey (81.9 percent reach).

FC2 inc, Livedoor Blog and Rank as Most-Visited Blog Destinations.

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